Who we are
Our Origin
All Seats Taken is a public relations | communications consultancy founded by Samantha Chapman that helps leaders and organisations communicate complexity with clarity and confidence.
We specialise in creating deliberate, thoughtful strategies that ensure every voice is heard and every message captivates its audience.
We operate out of Australia and New Zealand, supporting individuals and organisations locally and internationally.
Our Expertise
We have proven expertise across communication, engagement, and change, and can equip you with the strategies, tools and techniques to thrive in any environment.
All Seats Taken can help you with:
- Strategic Communications
- Stakeholder and Community Engagement
- Change Management and Communications
- Crisis Readiness and Response
- Emergency Preparedness and Response
- Social Media and Digital Marketing
- Media Training and Engagement
- Reputation Management
Our International Experience
Our experience is truly global, with work spanning all but one continent.
We have worked in a wide range of sectors, including health, emergency services, design and construction, national Antarctic programmes, international development, commerce, food and beverage, and viticulture.
This breadth of experience gives us the versatility to understand complex challenges and craft communications that resonate with the right audiences.
From emergency response to global awareness campaigns, we know how to create messages that reach, engage, and inspire.
Our Story
The name All Seats Taken started with a coffee and a misheard mumble. Samantha was explaining to a friend that every good PR/Communications company name had already been taken (sometimes multiple times around the world). Her friend said something under their breath, and she misheard it as All Seats Taken. That slip of the ear sparked the idea.
What began as a misunderstanding became the perfect name and a reminder of how easily meaning can be lost in communication, and how important it is to listen actively, ask questions, and stay curious.
All Seats Taken has grown to carry two deeper meanings.
- It evokes the energy of a full house: an audience fully engaged and attentive.
- It represents inclusion: ensuring every voice has a seat at the table. Because diverse perspectives lead to stronger and more meaningful outcomes.